WHY MAKE IT YOUR OWN BUSINESS?
No matter how you look at it, if you're someone else's affiliate, you
are, for the most part, helping them build their business and not
your own.
Unless, that is, you take other's affiliate programs and re-sell
items and MAKE YOUR OWN business out of them.
Now don't get me wrong, there is nothing wrong with helping to
build another's business while being paid a commission to do so.
However, think of it this way. Have you seen the cartoons where a
newborn chick comes out of its shell and looks up at the first animal
it sees and says 'mama' even though it's a dog or something and not
it's real mother?
If you refer people directly to an affiliate web page with your
advertising, who is it they are establishing a connection with? That's
right, the affiliate program, NOT with you.
Now, if your advertising leads directly to YOUR web site for
YOUR business where you then make a recommendation to
affiliate programs or re-sell items you believe are valuable, who are
they establishing their first connection with?
That's right, YOU! Sure, as they purchase items or join affiliate
programs they will identify with the owners of those products or
programs, but they will always remember YOU as the one that sent
them there. Which means they will also remember you and your
site as a resource.
Now doesn't that sound like a better way to do things?
HOW TO MAKE IT YOUR OWN BUSINESS
Create your own business name, domain name, and web site.
>From that, build your OWN Internet presence.
This gives you SO many more options for promoting. You can
publish your own ezine from that domain, get listed on search
engines, offer multiple programs from one place, offer freebies with
purchase, trade links with others, engage in joint ventures, and
make personal recommendations of items and programs.
As well, you can still use paid advertising and purchase guaranteed
visitors. However, you are now giving your site visitors MORE to
choose from and a reason to return, thereby increasing the overall
effectiveness of your marketing dollars.
Did you catch all that? Doesn't that sound like the things a
successful Internet business does?
Of course, and you need never develop your own product, just
develop your OWN web presence using other's products and
services as your sale items.
Affiliates for programs compete amongst themselves. If you can
establish your own unique web presence, you can rise above that
affiliate competition. Develop your own marketing scheme, get
your own repeat contacts, and build your own reputation.
Why spend all of your efforts simply promoting others? Make your
OWN business out of what they offer and increase returns for
yourself.
After all, who are you in business for?
About the Author
Joe Bingham, Editor of the NetPlay Newsletters
http://www.netplaynewsletters.com
Talk about taking a FAST track to getting set up for success!
Start here now: http://www.profitwebsites.com |
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